In any situation involving more than one person, conflict can arise.
The causes of conflict range from philosophical differences and divergent goals to power imbalances.
The accommodating party may also feel like they have contributed goodwill toward the goal.
However, accommodation can also lead to lack of self-esteem within the accommodating party.
The challenge for the competitor is not to prejudice settlement by appearing to exploit the goodwill of the accommodator and thereby seeming to act in bad faith.
Competitor – Avoider The avoider frustrates the competitor's need to control.
Avoiding conflicts may also cause a festering of tension, which can result in a goal-stopping event, such as a blow-out argument.
In many cases, negotiation is not a zero-sum game, allowing for cooperation to improve the results of the negotiation.
People negotiate daily, often without considering it a negotiation.
This beneficial outcome can be for all of the parties involved, or just for one or some of them.
It is aimed to resolve points of difference, to gain advantage for an individual or collective, or to craft outcomes to satisfy various interests.