Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.
Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.
You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.
But even though the industry as a whole is growing, not all online personals sites are created equal, and analysts say only a select few make for good investments. Others focus on niche markets like race, religion and ethnicity.For those 55 to 64-year-olds that use online dating, there has been a 6% increase from 2013 to 2015.For women, online dating statistics show that a woman's desirability online peaks at 21.In fact, people over 50 are one of the fastest growing segments.“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).